Brand Guidelines and Logos

Enterprise Logotype

The Enterprise logo is our main branding across the organization and should be used for all communications enterprise-wide (i.e. our organization, clinics, services and satellite locations). EXAMPLE OF USAGE: A referral form or information sheet for a specialty service location, such as Emeryville or for the Bayside Medical Group.

Print/Embroidery Logos:

Digital/Web Logos:

 

Hospital Logo

The hospital logo is used for Hospital ONLY communications (i.e. Centers of Excellence and services ONLY available at the hospital). EXAMPLES OF USAGE: Collateral for services that are only available at the hospital, such as the Forever Young Zone, H.E.A.L., Gift Shop, or at a Center of Excellence, such as the Johnson Pregnancy and Newborn Center or the Center for Brain and Behavior.

Print/Embroidery Logos:

Digital/Web Logos:

 

Dual Enterprise Logo Lock-up

The Dual Enterprise Logotype is used when communications feature both the Enterprise and Hospital. EXAMPLE OF USAGE: Collateral about classes open to the public, outreach services such as the Care-A-Van or Car-Seat Fitting Program, or HR hiring materials for all locations.

Print/Embroidery Logos:

Digital/Web Logos:

 

If you have questions about logo usage, please contact the Marketing Department at marketing@stanfordchildrens.org.