Brand Color Palette

Primary Color Palette

The Stanford Children's Health color palette helps reinforce the organization's connection to Stanford, while also clearly differentiating us as caring for children and expectant mothers. The main color is white and should be utilized to reflect open, clean and fresh space. The primary palette includes white and warm greys to create a clean, open, hopeful and modern feel. It also includes cardinal red, reinforcing the connection with Stanford. This is balanced with a pop of bright red that feels young and approachable.

Brand Primary Color Palette

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Secondary Color Palette

The secondary palette should be used as brief accent colors only. The Secondary palette provides bright pops of vibrant accent colors for a sense of youthfulness and joy. Each color is inspired by nature, signifying growth, health and well-being and tie back to the Hospital Phase II redesign and Stanford University palettes which were drawn from our campus architecture and the California landscape.

Secondary color palette