Brand Standards and Logos

The logo, name, marks and all graphics, merchandise and product packaging of Stanford Children’s Health and Lucile Packard Children’s Hospital Stanford or any of their affiliates, are trademarks of Stanford University.  Use, reproduction, copying or redistribution of trademarks without prior written permission of the Stanford Children’s Health marketing department or its affiliates is prohibited.

Please refer to our brand standards for more details on how to use our logos and assets. If you have any questions, please contact the Marketing Department at marketing@stanfordchildrens.org.

Enterprise Logotype

The Enterprise logo is our main branding across the organization and should be used for all communications enterprise-wide (i.e. our organization, clinics, services and satellite locations). EXAMPLE OF USAGE: A referral form or information sheet for a specialty service location, such as Emeryville or for the Bayside Medical Group.

Print/Embroidery Logos:

Digital/Web Logos:

 

Hospital Logo

The hospital logo is used for Hospital ONLY communications (i.e. Centers of Excellence and services ONLY available at the hospital). EXAMPLES OF USAGE: Collateral for services that are only available at the hospital, such as the Forever Young Zone, H.E.A.L., Gift Shop, or at a Center of Excellence, such as the Johnson Pregnancy and Newborn Center or the Center for Brain and Behavior.

Print/Embroidery Logos:

Digital/Web Logos:

 

Dual Enterprise Logo Lock-up

The Dual Enterprise Logotype is used when communications feature both the Enterprise and Hospital. EXAMPLE OF USAGE: Collateral about classes open to the public, outreach services such as the Care-A-Van or Car-Seat Fitting Program, or HR hiring materials for all locations.

Print/Embroidery Logos:

Digital/Web Logos: